Well once you have your e-mail list of your site visitors you can do an effective thing. These landing pages help you collect leads, which are the bare minimum information about a visitor that you will need to keep pursuing them through mail. Let me explain how this works. What you will be aiming at here is how to expand your mailing list so that your potential lists of customers grow. Then over a period of time you can mail your offers, newsletters and added services to simply keep them updated. So how do you get them to give their information to you? Simple. Place an opt-in form with the required fields. If you’re not too sure as to how to go about placing your forms read here on how to optimize your opt-in form for maximum conversions. Let’s look at a few examples now. Lead Generation Landing Page This is one example of a lead capture or lead generation landing page that simply asks visitors to create a profile for Pinterest. The email address collected from here is then used to send weekly updates of the newest Pins or the activities of friends using Pinterest as well. The following webpage had a better chance of people opting in and here’s why. Lead Capture Landing Page In exchange of the information that is being asked of the visitors, Social Media Examiner has promised a free eBook which t visitors will receive once t have signed up. This is a good way to get people to give their information. Remember, that the number of fields required varies from business to business. If you are a private company offering security services then chances are that your visitor will be alright with giving you information such as their mailing address and phone number. It will also work if you are delivering grocery home. However, if you are an online gaming site I am not sure the same can be said for you. If you say that you’re doing everything right, yet you’re not being able to generate satisfactory leads then you should take a look at these 9 reasons as to why you page isn’t converting. Read the full article here Page on zestapps.com
And, of course, if you want to get a specific email address from the form, you can set a custom action. Why don't I just use a tool with built-in sign up forms? I tried a couple of years ago and gave up. Google sign up forms make signing up for most of their services much easier than the other solutions. I know, I know. . . But I have to confess: I don't get the same satisfaction out of using Google.com sign up forms as I do from using Google Forms. Google forms are easy to use — if you're willing to wait. But, in terms of form design, they don't do much to differentiate themselves from other solutions — in fact, they tend not to even try. I can almost guarantee you that most users will never actually check out the form they just typed in — they won't click the “sign up” button..