There is a difference between generating leads and quality leads. When you are advertising on Facebook to generate leads, you need to make sure your targeting is precise and not very general. You should use interest level targeting basis your target audience persona to ensure that you reach out to the right audience in order to generate quality leads on Facebook. However, you need to ensure that your target audience is neither too generic nor too narrow and strike a balance between the two. Narrowing down an audience too much will reduce the audience pool and thus increase your cost per lead.
An interesting thing that I learned while doing Airtel Lead Generation Campaign, I am still very satisfied with the results I have achieved and the people that I have generated leads for, so in conclusion, I believe that Facebook is the best place for an SEO company to advertise for lead generation. Conclusion In this post we have covered how you can advertise on Facebook to sell things on a higher level. The main purpose of all these methods is to generate leads for a SEO company. If you have not done so yet, then here are a few more methods which you can use to generate leads. Advertising on Pinterest We've already discussed Facebook advertising on Pinterest, but if you have been using it for marketing purpose like a good friend or your clients. This is also a good place to advertise on Pinterest. If you are advertising on Pinterest, focus on high quality.