Greetings, SWOT analysis (or SWOT matrix) is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning. Users of a SWOT analysis often ask and answer questions to generate meaningful information for each category to make the tool useful and identify their competitive advantage. SWOT has been described as the tried-and-true tool of strategic analysis. Strengths. characteristics of the business or project that give it an advantage over others. Weaknesses. characteristics of the business that place the business or project at a disadvantage relative to others. Opportunities. elements in the environment that the business or project could exploit to its advantage. Threats. elements in the environment that could cause trouble for the business or project.
It can also be used in a number of other activities. As always, always conduct your own research before relying upon the information provided above.